As a 23-year-old South Sudanese woman who arrived in Australia in 2005, I grew up rarely seeing authentic reflections of people like me. The narratives shaped by mainstream media often felt one-dimensional and limiting.

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So I chose to reclaim the narrative.

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I started my social media agency to redefine how our communities are seen by telling our stories with truth, depth, and pride. What began as a personal mission to take control of my own identity has grown into a passion for helping purpose-driven businesses and community organisations do the same.

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In today’s fast-moving digital world, representation and connection matter more than ever. My mission is to support those who serve their communities by helping them show up online with clarity, creativity, and authenticity.

 

Because YOUR  STORY deserves to be seen, heard, and celebrated.